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Give For Tomorrow Campaign Challenges Society’s View on Mental Illness

Sign at entrance of Ontario Shores
Published Date

Ontario Shores Foundation for Mental Health (Ontario Shore Foundation) has launched its Give For Tomorrow campaign.

The campaign challenges society’s view of mental illness by asking people to fund a brighter future for today’s children who will require mental health care as adolescents and adults.

The campaign has a bold theme and design and includes a stronger call to action to capture attention and create conversations around mental illness. It also encourages people to make a donation to ensure people have access to mental health care at every stage in life.

Leveraging the empathy people have for youth against the crippling impact of mental illness faced by adolescents and adults, the campaign creative pairs strong and publicly familiar mental health terms with the faces of young people who are seemingly healthy.

“We need to see beyond the smiling faces and look into what the future holds for people as they grow into the different stages of adulthood,” notes Karim Mamdani, President and CEO of Ontario Shores Centre for Mental Health Sciences (Ontario Shores).

“Young people who seem happy and free of concern grow up and face challenges that are real and sometimes crippling,” adds Mamdani. “As a community, we need to rise up and ensure every person has access to the mental health they need throughout the stages of life.”

The Give For Tomorrow campaign looks to raise funds for the future of mental health care but also generate crucial conversations about the importance of supporting those who are struggling.

“This is a bold campaign that intends to make people uncomfortable about untreated mental illness,” says Linda Henry, CEO of the Ontario Shores Foundation. “It raises the stakes in terms of what is acceptable in society in terms of living with a critical illness. We believe people will view the campaign and be compelled to build a brighter future for their friends, family and neighbours impacted by mental illness.”

The campaign will be featured in Durham Region on transit buses and shelters and Go Train stations and key areas of Toronto, including TTC subways and streetcars, The Toronto Star, the Toronto PATH and select Toronto radio stations.  There will also be strong online and social media presence.

Please visit for more information.


About Ontario Shores Foundation for Mental Health:
Ontario Shores Foundation for Mental Health (Ontario Shores Foundation) was created in 2009 to raise funds to support Ontario Shores Centre for Mental Health Sciences and its care, services, programs and support for patients and families.

Ontario Shores Foundation’s fundraising is driven by the belief that Ontario Shores’ mental health care, treatment, programs and services fill a key need in today’s society. Community support is crucial to funding Ontario Shores’ ongoing innovation, research and teaching, mental illness awareness and stigma reduction programs and mental health promotion as well as the renovation and building of recovery-focused spaces. Our donors are helping address mental health issues on local, provincial and national levels.

About Ontario Shores Centre for Mental Health Sciences:
Ontario Shores Centre for Mental Health Sciences (Ontario Shores) is a leader in mental health care, providing a range of specialized assessment and treatment services for people living with complex mental illness. Patients benefit from a recovery-oriented environment of care, built on compassion, inspiration and hope. Ontario Shores engages in research, education and advocacy initiatives to advance the mental health care system. 

For more information, please contact:
Darryl Mathers
Communications Officer
Ontario Shores Centre for Mental Health Sciences
905-430-4055 ext. 6583

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